Page 3 - PILSAN ENGLISH KATALOG 2020
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Our Mission
               We love children and know that despite colorful toys of ours, the actual color of life is children. For this reason, all our
                     products are designed carefully by our professional team and manufactured to suit children’s health and
                   development. Our purpose is not only to entertain children but also to contribute to their mental and physical
               development. We want to touch the lives of every child in the world through our environmental-friendly, innovative and
                                                  modern manufacturing approach.

                                                           Our Vision
               We believe that it is every child’s right to access to quality and fun toys made of healthy materials and lead the sector by
               combining the technology with imagination and getting our toys reached more children all through the world. Based on
                       this understanding, we intend to get worldwide the same sector leadership we gained in our country.


                                                             History
               Our story started in the 1940s. It was the times when it was trendy to listen to gramophone records, to follow the news
               from the agency and to go to Europe for education... Despite the challenging conditions of the period, our founder Yakup
                          Çetinalp loved toys so much that he changed his sector and embarked on the world of toys.
                                     Fortunately, he did so. Let’s see how things proceeded afterward…
               When Yakup Çetinalp started to manufacture tin soldiers, machines making manual printing were in use. His total manu-
               facturing area was limited to only 40m² and the toys sector in Turkey was almost inexistent. His son Hasan Faruk Çetinalp
               joined his father when he was only six and together they traveled around Anatolia and sold those tin soldiers manufac-
               tured in that small atelier. Besides, marketing techniques had not been invented yet and the agencies to promote them
                                                   were to be found after decades.
               Over time, tin soldiers were replaced by plastic soldiers. The father and son used their creativity and applied probably the
               first lottery marketing technique in the sector.  They wrapped the soldiers with ‘lottery’ papers and made people experi-
               ence the excitement of winning presents and sold toys. They put 260 pieces of carefully packaged tin soldiers in a large
               lottery bag. 30 of these soldiers had surprise gifts. Randomly picked a package from the bag, the child was to win the toy
               corresponding to the number in the package he/she picked if there was any number. Imagine doing that in the 1940s… A
                                                    real marketing achievement!
               When one does his/her work with love, he/she definitely gets the reward, they say. Such ambition and enthusiasm of the
               father and son did not remain unreturned. While several companies headed to the dusty shelves of the history, Pilsan
                                      gradually grew. It has grown, but has not lost the child within …
               Time has changed, gramophone records were replaced by the digital, news are followed from the social media, instead
               of agencies. Of course, we have also changed, developed and kept pace with time. Today, we manufacture  with
               state-of-the-art machines in an indoor space of 85,000 m², led by Hasan Faruk Çetinalp. As we mentioned before, Hasan
                        Faruk Çetinalp has never lost his childhood enthusiasm and made Pilsan the most established toy
                                                      manufacturer in Turkey.
               Started with tin soldiers, our journey is going on with hundreds of products aiming at children in all age groups. Is it only
               children? We have a toy for everyone who has not lost the child within, regardless of his/her age. The Northern Castle
                     that became a legend in that period, battery-powered cars dreamt by almost all children or a cute slide…
               Our story has not ended here. We could not fit in the atelier of 40m² in İstanbul – Silahtar and opened out to Turkey and
               then, to the entire world. Who knows, maybe the same Pilsan toy that your child cannot do without is also the best
               playmate of another child at the other side of the world … For sure, our journey has not ended here; we still work with the
               same enthusiasm and our objective is to manufacture the toys made by no one and to keep on leaving nice traces in your
                                                              lives.
                                    We are more than happy to see you with us in this pleasant journey.
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